The tyranny of the algorithm: why every coffee shop looks the same

carrozo | 74 points | 18mon ago | www.theguardian.com

lifefeed|18mon ago

It's not coffee shops, it's everything. I read an essay last year on this topic, "The age of average" by Alex Murrell ( https://www.alexmurrell.co.uk/articles/the-age-of-average ) and it's stayed in my mind ever since. Cars, home interiors, instagram photos, skylines, self help books, franchise movies. The design of everything in our lives has become so relentlessly optimized we have a global culture that's stuck a risk-free local maxima.

chankstein38|18mon ago

As much as I will admit the Cybertruck is ugly and don't really _want_ one, this is why I was/am tempted by them. I can barely tell the difference between a Chevy, Ford, or Dodge truck at this point. They all look the same. Cars too. But the Cybertruck actually looks different. Not here shilling for the Cybertruck... Musk sucks and it seems like the truck does as well but it looks different than this boring average we're in and I kind of dig that.

mixmastamyk|18mon ago

Not what I heard (the truck sucks):

https://www.youtube.com/watch?v=L6WDq0V5oBg

qwerpy|18mon ago

I’m unashamedly getting one pretty much for this reason. I’m bored of driving the same amorphous blob-shaped cars for the past couple of decades (including my blob shaped model Y). It will be fun to drive something that tries to push the envelope for once.

chankstein38|18mon ago

Right?! I'm excited for you and I hope you love it! I want that moment of walking out to my driveway, not really thinking about it, and seeing this thing and, for just a minute, thinking "Why is there a Warthog from Halo 1 sitting in my driveway?" haha

Enjoy!

UncleMeat|18mon ago

I dunno, this feels like it is overemphasizing. Consider the section on cities. It shows eight skylines viewed from across water. They all have tall buildings. Two have towers that have a spherical bulge element. Some buildings are glass facades and others are concrete. In one skyline the tallest building is wide and looks like some sort of hotel. In one skyline there is a large and wide white building that looks like an arena. These don't look identical to me except that they all contain tall buildings, which isn't as much a design choice as it is an economic choice about city centers. Then the text immediately pivots to cheap stick framing and small apartment buildings outside of city centers.

The discussion of interior decorating is called "interiors all look the same" but it immediately narrows focus onto just AirBnB listings (and for what its worth, I've stayed at far more AirBnBs that don't look like this than AirBnBs that do). The author describes trying to get design inspiration and getting stuck here, but there are entire magazines still in circulation about interior decor that very much cover a wide range of styles.

There is something to the article, but I feel that selecting ten similar looking things from each category is just not super compelling. There are ten books that sprung from a trend and use "fuck" in the title with a similar cover layout that were published over a period of like seven years. That's like, a normal trend that comes and goes. There are still a bazillion books that don't use this cringey title and have totally different cover design.

jazzyjackson|18mon ago

globohomo[geniety] as the kids call it

somethoughts|18mon ago

The two comments/critiques I would have on the article are:

- Having a shared global design aesthetic also means there are likely open communication channels through which a shared global understanding might be achieved. If the citizens of the world can understand and appreciate each other through design, what else might they understand and appreciate about each other?

- Instead of critiquing existing designs - it'd be helpful to have a vision of what locally culturally distinctive designs for a coffee shop or AirBNB could look like. Help us readers envision what a better world - that's more "design inclusive" - might look like.

The advice to the author would be - "use your outlet to be the change you want to see." Highlight that cafe in Mexico City... or Morocco... serving coffee authentically that us readers should visit.[1][2]

[1] Mexico City coffee chain - Cielito_Querido_Cafe - looks distinct from a hipster SF coffee shop -

https://www.tripadvisor.com/Restaurant_Review-g150800-d24591...

[2] Morocco coffee chain replicating across Asia - Bacha Coffee - also distinct from hipster aesthetics

https://www.timeout.com/hong-kong/restaurants/bacha-coffee

Apocryphon|18mon ago

> If the citizens of the world can understand and appreciate each other through design, what else might they understand and appreciate about each other.

While I don't discount the utopian sentiment behind this, it elides the fact that it is not all citizens of parts of the world understanding each other, but rather specific subsegments of the same. So while young, well-educated, white collar urban professionals might grok each other's vibe, that is immaterial even as we head into what seems to be a new era of nationalism and tribal competition.

somethoughts|18mon ago

Agreed - and it is that backdrop of growing nationalism where it might actually be beneficial to have a small subsegment of the population in every country which shares a common, unifying belief in the design perfection of a global hipster coffee shop.

mycall|18mon ago

Coming to an AI near you.

dangus|18mon ago

I mentioned it in another comment, but this has parallels to the Irish Pub.

I think we can just admit that good design is good design. This is extremely appealing to business owners because minimalism equals low setup costs. It’s also appealing to patrons because it’s aesthetically pleasing.

Some things become popular around the globe because the idea is so universally appealing. Coffee itself is a great example of such a phenomenon. Most coffee shops aren’t located in places that grow coffee.

monk1|18mon ago

> Instead of critiquing existing designs - it'd be helpful to have a vision of what locally culturally distinctive designs for a coffee shop or AirBNB could look like. Help us readers envision what a better world..

I agree, but then I'd argue that simply pointing out the homogeneity of cafes (and everything else) might have been the author's goal. To just make you stop and think. The finding of that authentic cafe is left as an exercise for the reader.